Top 5 Customer Loyalty Marketing Examples

In most industries, competition amongst similar businesses is quite fierce and to keep customers interested in a particular brand, owners and marketers alike are coming up with creative ways to thank consumers for their support. Many companies now offer some form of customer loyalty program, so if you’re relatively new to customer loyalty marketing, read on to learn about how five popular brands have mastered the art of rewarding customer loyalty.

What is Customer Loyalty Marketing?

Businesses use a marketing technique called customer loyalty marketing to attract and keep customers. Through incentives, such as discounts, businesses work to foster consumer confidence and keep the attention of their customers. Though each program differs when it comes to the finer details, the key point of customer loyalty marketing is to reward the customer for their patronage in some way.

Customer Loyalty Marketing Examples

Plenty of businesses offer customer loyalty programs that aim to give back to those who frequent their establishments. Let’s take a look at five of the most popular examples of customer loyalty marketing.

1- Starbucks Rewards

Starbucks manages a very successful customer loyalty program, simply called Starbucks Rewards. When customers purchase coffee or food from a nearby Starbucks using the establishment’s app, the company rewards those customers with stars. As those stars add up, they eventually cover the cost of a drink or food item. Enough stars essentially become freebies from Starbucks.

On top of the star-centric program, Starbucks Rewards also enables its customers to join special sweepstakes and contests where they stand to win 50% discounts or additional free and discounted items.

2- Dollar Shave Club

Dollar Shave Club’s customer loyalty program includes a variety of different perks, including prizes and special privileges. Participating customers get to take advantage of:

• Free delivery
• Birthday gift items
• First access to new products
• Premium product access
• Exclusive discounts
• Members-only publications
• Customized product suggestions

With these perks, Dollar Shave Club aims to be a more convenient subscription service than many standard offerings on the market today.

3- Hotels.com

Hotels.com offers one of the most well-received loyalty programs in the travel industry, one that is tiered, point-based, and allows travelers to take advantage of exclusive promotions and perks.

Customers can benefit from a variety of advantages as a result of this program, including discounts, complimentary stays, free hotel upgrades, priority customer service, flexible checkout times, and more.

Hotels.com centered the rewards program on enabling customers to customize their experiences because the company is aware that there are numerous ways to foster customer loyalty.

That’s a smart move considering that 57% of customers want to personalize their hotel stay (by picking a check-out time or getting a better room, for example).

4- The North Face VIPeak

With the help of The North Face’s VIPeak rewards program, devoted consumers can turn their passion for adventure into real rewards. Through this clothing brand’s customer loyalty program, consumers can accumulate points by making regular purchases. Participants can earn 10 Peak Points for every $1 spent on the brand’s website. In physical stores, program participants earn 5 Peak Points for every $1 spent.

In addition to earning points through purchases, consumers can also earn points for taking part in exclusive The North Face events, checking in at specific places, downloading the brand’s app, and more. Once customers accumulate enough points, they can exchange them for exclusive vacation benefits.

5- Uber Rewards

Uber provides its customers with a wide range of alternatives, from UberX to UberLUX to UberBLACK to UberSUV, all of which have been thoughtfully created to meet the distinct demands of each customer.

Uber Rewards is a key component of Uber’s marketing plan. With this program, Uber users can accrue points through this customer loyalty program, which can then be used for a variety of incentives, such as meals and miles. It’s a program that has been meticulously created to offer Uber users advantages that give them more time, flexibility, and control.

For example, Uber compensates program participants with flexible cancellations, price protection, priority pickups, assistance, and other benefits.

Coming up with a customer loyalty program presents marketers and business owners with an opportunity to get creative. Think about what your customers want and discover rewards that will truly matter to them. When there are so many places that your customers could choose to frequent, it’s essential to find meaningful ways to thank them for choosing your brand. By giving back, even in a small way, you’re letting your customers know that they matter and that you appreciate their patronage.

SOURCES

https://wisepops.com/blog/customer-loyalty-programs
https://www.leadquizzes.com/blog/customer-loyalty-programs-examples/
https://www.indeed.com/career-advice/career-development/loyalty-marketing/
https://www.uber.com/hu/en/u/rewards/
https://www.hotels.com/welcome-one-key