Loyalty & Engagement
Ostana makes loyalty simple! Whether you're looking to start small dive straight into an advanced strategy, our software allows you to create, manage, and customize your perfect loyalty program. As you grow and bring in new customers, you can adapt your program to meet the changing needs of your business, ensuring that your engagement is always pushing to new heights.
About feature
What Is Loyalty & Engagement?
Loyalty & Engagement = Small Business Success
For small businesses, growth depends on loyal customers, the ones who consistently come through for your business by recommending you to their friends, showing up to events, and hyping up new products. Without a strong foundation of loyal customers to offer support, it can be difficult to get off the ground or push your business to the next level. But, with highly customizable loyalty options like targeted marketing and audience segmentation, Ostana helps you grab the attention of more customers and transform them into loyal allies who excitedly engage with your business and entice others to do so as well.
Points and Tiers
Choose How You Want to Drive Loyalty
With Ostana, you can build your loyalty program using either a points system or loyalty tiers. A points-based program allows members to earn points as they shop at your business while a tier system offers rewards in exchange for different levels of engagement with your business. Choose what works best for your business!
Here’s how Ostana can help:
- Businesses that thrive on repeat purchases, like a local coffee shop, can encourage customers to return again and again with a points-based loyalty program.
- Service-based businesses, like a family-owned bed and breakfast, can use tier-based rewards to drive customer engagement with better and better benefits available in each tier.
- Stand out with a loyalty program that actually fits your goals and your customers’ needs.
Engagement Opportunities
Encourage Customer Engagement and Commitment to Your Business
The more opportunities you give customers to get involved with your business, the better. Involved customers are more likely to develop a personal connection to your business and stay loyal. Ostana lets you create a variety of engagement opportunities so there’s always something for every customer.
With Ostana, you can:
- Create win-win campaigns that exchange rewards for feedback from customers, showing them that their voices are valued.
- Provide exclusive offers and VIP rewards to loyal customers that make them feel like insiders with your business.
- Build a community around your business with offers that encourage sharing on social media, referral rewards, and more.
Offers & Rewards
Make Your Business Unforgettable
The most natural way to earn loyalty from customers and boost engagement with your business is to make your business stand out. By creating Offers & Rewards through Ostana, you can give your customers an experience unlike what they find anywhere else, earning you a spot on their go-to lists.
With Ostana, you can:
- Let customers engage with your business in a variety of fun, fresh ways with Offers that translate to points which lead to even more engagement.
- Make every visit to your business more meaningful with Rewards that give back to your customers in exchange for loyalty.
- Experience natural growth by providing more opportunities for customers to get to know your business through your unique Offers & Rewards.
Actionable Insights
Keep Improving Through Data
Never miss an opportunity to better your business with Ostana’s up-to-the-minute Dashboard & Reporting features. See how customers respond to your marketing efforts both historically and in real-time and use those insights to create bigger and better promotions that keep your engagement snowballing.
With Ostana, you can:
- Measure the performance of marketing campaigns and make adjustments in real-time to optimize the impact.
- Create campaigns based on customers’ behavior and preferences that capture the attention of your audience and encourage more engagement.
- Discover common characteristics between loyal customers and successful campaigns and apply that knowledge to future marketing efforts.
Targeted Marketing
Bump Up Your Engagement with Laser-Focused Marketing
Customers are more likely to respond to messages that cater specifically to them in some way. That means that a generic discount code sent out to every person who has ever visited your business just won’t cut it these days. Luckily, Ostana’s targeted marketing tools help your business’s promotions avoid becoming just another boring, deletable email.
With Ostana, you can:
- Sort customers/members based on where they are in the customer lifecycle, age, gender, and more.
- Create specialized campaigns that capture the attention of different segments of your audience.
- Send out promotions and messages at the perfect moment based on customer behavior and preferences.
Benefits
Loyal Customers, Better Engagement with Ostana
Everything you need to develop and engage a loyal customer base
Drive Growth
Encourage customers to interact with your business in new and creative ways, leading to an increase in store visits, site traffic, and customer referrals.
Build Stronger Relationships
Establish unbreakable bonds with your customers/members and show them how much they mean to your business by rewarding them for their loyalty.
Personalize the Experience
Offer personalized recommendations, surprise gifts, and VIP rewards that turn every interaction with your business into a memorable experience for your customers, making repeat visits irresistible.
Make Data-Driven Decisions
Take advantage of our dashboard and reporting engine, jam-packed with customer data, to continuously improve your loyalty program and stay on top of the needs of your entire customer base.
Boost Engagement
Captivate your customers at every step of their journey to create relationships that transform loyal customers into business ambassadors.
Stay Ahead of the Competition
Stack your loyalty program with unbeatable rewards to earn the trust and confidence of your customers, motivating them to stick with you instead of buying from large competitors.
Testimonials
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