Strategic Partnerships

Small businesses unite! At Ostana, our mission is to help small businesses find each other and team up to enrich the local shopping scene. We make it possible for you to work together with other like-minded businesses in your community to offer irresistible joint promotions that are sure to win customers over.

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About feature

What Are Strategic Partnerships?

Connect, Collaborate, and Grow Together

Ostana’s Partnership feature gives small businesses a way to connect, collaborate, and grow together. Through Ostana’s database, you can reach out to other businesses near you and cultivate strong partnerships that help you expand your customer base, move more product, and establish a foundation for long-term success.

Choose how you want to interact with other businesses by becoming either a Selective or Universal business:

Selective businesses have the power to decide exactly which businesses they are open to teaming up with
Universal businesses take part in Ostana’s Small Business Ecosystem, which allows customers to earn and redeem points among all participating universal businesses

Not ready for partnerships yet? With Ostana, you can choose to fly Solo instead and still enjoy a full-fledged, successful loyalty program.

Partnership Dashboard & Reporting

Fine-Tune Your Partnerships with Data-Driven Insights

View a neat compilation of data on every aspect of your partnerships, including invitations, acceptances, current campaigns, active/inactive Offers & Rewards, and so much more!

Here’s how it works:

Gain a deeper understanding of your current partnerships and their results through data
Identify what’s working and what isn’t in terms of partnerships, joint marketing campaigns, etc
Make adjustments to both current and future partnerships according to data

Partner Search

Find the Perfect Partners

Ostana provides a detailed look into prospective partners in your community based on everything from location to industry. Deep dive into your list of future partners and find out who complements you!

Here’s how it works:

Search for prospective partners through different views (list, map, etc.) and filter based on location, industry, business rating, and more
See how many customers you share with other businesses to help determine whether or not they would make a good partner
Explore prospective partners further by checking out their solo Business Profiles

Joint Marketing Campaigns

Create and Manage Joint Marketing Campaigns with Your Partners

Initiate, pause, terminate, and track the progress of all joint marketing campaigns. Make adjustments freely to optimize current promotions and ensure maximum impact for all participating businesses.

Here’s how it works:

Tap into the strengths of your business and your partners’ with unique joint marketing campaigns
View, sort, and filter all Offers & Rewards you’ve created with other businesses in one spot
Check the performance of individual campaigns by viewing how many points have been redeemed, Offers & Rewards claimed, etc

Partnership Management

Manage All Your Partnerships in One Convenient Hub

View and manage a complete list of your current and past partnerships. Keep track of how all your partnerships are performing and use the sort and filter features to locate specific partnerships quickly.

Here’s how it works:

Access and organize lists of all your partnerships, including ongoing and closed partnerships as well as invitations
Track the progress of current partnerships with metrics like number of new customers brought in, number of points redeemed, number of Offers & Rewards claimed, and more
Learn from the historical data of past partnerships to optimize current and future results

Simple Communication

Chat with Partners On-Demand

Whether you want to strike up a conversation with a prospective business, discuss a new campaign with an existing partner, or re-engage a partnership that fizzled out, you can send messages no matter where you are straight through Ostana.

Here’s how it works:

Plan collaborations with current or future partners
Talk to any business using Ostana’s small business database
Be as responsive as you want with adjustable chat notifications

Benefits

Find Your Next Loyalty Partner

Your connection to a world of small business collaboration

Open Doors to New Customers and Markets

Partner with other small businesses to broaden both your customer base and your market reach without the hefty advertising costs.

Take a Collaborative Approach to Marketing

Combine your efforts, money, and outreach with other businesses to create stronger marketing campaigns using less resources.

Build Trust by Association

Earn trust and respect from more customers by teaming up with businesses they already know and love.

Deliver the Best Customer Experience

Liven up your loyalty program with exciting joint promotions that bring together everything your customers love about your business and your partners.

Stay Flexible and Adaptable

With support from your partners, you can stay on top of changes in your business. From market and customer demand shifts to economic struggles, you'll be ready for anything.

Two Businesses Are Better Than One

Partnerships allow you to combine the best parts of your business with the best parts of another! Put your heads together to come up with better ideas faster and learn from each other along the way.

Testimonials

Our Customers Say It Best

We’ve seen remarkable growth ever since we started using Ostana’s loyalty program! Our customers love the rewards they get from simply buying their favorite products, and more and more people have made our store their main destination for supplying their hobbies.

J&P Hobby Supplies

We use Ostana to help us give our customers the personalized service they need for their landscaping projects. We cater to all kinds of customers, from local residents to government agencies, and Ostana’s tools let us send unique offers and rewards to each one of them. Making our customers feel valued is important to us, so we’re thankful that Ostana provides us another way to strengthen those connections.

Classic Landscapes

We take customization seriously, so we needed a loyalty program that could keep up with the huge variety of requests we welcome from our customers. Ostana has the versatility to meet those requests head-on, letting us create rewards that are as unique as our clients. With Ostana, we’ve been able to build up the community around our business and enjoy a significant sales boom as a result.

Big Magic Design

At Menicure, we’re all about giving our clients a grooming experience specifically tailored to their preferences, and Ostana helps us do just that. With Ostana’s loyalty tools, we can offer rewards that encourage our clients to try out new services we think they’ll love, increasing our overall sales and making clients even more excited for their next visit.

Menicure

Ostana helped us take our status as a local favorite coffee spot to the next level! Through Ostana, we’ve been able to form connections with a bunch of other businesses in our neighborhood and cook up amazing offers that reward customers for visiting both our partners and us. Ever since joining, we’ve welcomed a flood of new customers looking to try our one-of-a-kind fresh-roasted experience for themselves.

Burukudu

Ostana has been a total game-changer for us. By creating a loyalty program our customers love, we’ve been able to deepen our connections with each of them while also inspiring them to spend a little more when they visit. It’s a win on both sides!

Johnny’s Soup & Jam

We are happy to have the opportunity to contribute to such a vibrant culinary community, and Ostana has really helped us stand out as a go-to destination for locals and visiting foodies. Their platform even lets us offer rewards at checkout, which is the perfect ending to an already delicious dining experience. Our customers are always hungry for more!

Morean’s Mediterranean Kitchen

We want our customers to feel at home in Nathan’s Kitchen, and Ostana helps us accomplish that. By offering special rewards in addition to our tasty homemade food, we’ve been able to make every visit more memorable. The connections we’ve formed with our customers and other local members of the farmers market have allowed us to establish ourselves as a hotspot for Middle Eastern cuisine.

Nathan’s Kitchen

Customer comfort and satisfaction are our first priority at Green Moon Monday, and Ostana allows us to put the same care into creating a fulfilling loyalty program that we do into crafting our jewelry. Ostana’s loyalty program is easy to use and personalize, making it simpler than ever to give our loyal patrons the rewards they deserve.

Green Moon Monday

We founded the Gratitude Shoppe with the hope of helping our customers create special little moments in their lives. Ostana’s loyalty program has allowed us to take that dream a step further by incorporating special moments directly into our shopping experience in the form of personalized rewards and offers curated to match our customers’ unique tastes. As a result, we’ve noticed a significant boost in both new and repeat visits to our store.

Gratitude Shoppe

Ostana has been instrumental in helping us solidify our spot as an emerging pizza leader in the Greater Toronto Area. We believe high quality service is just as important as high quality ingredients, and Ostana allows us to give our customers the best possible experience every time they visit. From special offers to exciting collaborations with other nearby businesses, the local pizza lovers can’t wait to see what we cook up next!

Reginos Pizza (Markham)

Ostana has empowered Embrace Health to enhance our traditional Chinese medicine practice by offering tailored rewards that address the specific health needs of women and children. With Ostana’s loyalty program, we can now offer points for frequent visits and wellness services, leading to more consistent visits, increased overall satisfaction, and strengthened client loyalty, ensuring our patients receive the personalized care they truly value.

Embrace Health

Ostana has revolutionized how Airways Brake & Muffler connects with our customers by providing a loyalty program that offers personalized rewards. With Ostana, we’ve been able to offer loyalty points for regular service visits and special offers on repairs, which has enhanced customer loyalty and strengthened our reputation as the trusted choice for full-service automotive care in our community.

Airways Brake & Muffler

Ostana has transformed how we connect with our fitness-focused members. By using Ostana’s tools to create a personalized loyalty program, we’ve been able to reward everyone, from seasoned athletes to beginners. Now, our members know that Evolution Chamber is the go-to destination for expert training, recovery, and the best loyalty rewards in the business.

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Strategic Partnerships