Targeted Marketing

Ostana helps you market smarter, not harder. Our affordable marketing tools let you reach more customers faster so you can get the message out about how awesome your business is without breaking your budget.

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What Is Targeted Marketing with Ostana?

Ostana's targeted marketing capabilities ensure that you'll never miss another opportunity to nurture your relationships with both old and new customers. Reach out through every available channel, including:

                                Email Campaigns                            Looking for a more low-key way to keep in touch with your customers? Send out email promotions uniquely designed for different members of your audience.

                                SMS Campaigns                            A single text goes a long way, especially when it comes to keeping your business top of mind. Establish a friendly rapport with your customers through personalized SMS messages based on their preferences, inviting them to check out new products, offers, events, and more.

                                Push Notification Campaigns                            Keep your customers in the know about all your most recent updates with real-time push notifications. Debuting a new offer? Ping customers through the Ostana app to encourage them to check it out!

Email Campaigns

Convey the Right Message at the Right Time with Custom Email Campaigns

Show your customers you care with unique emails they’ll actually be excited to open! Ostana’s versatile Email Marketing tool allows you to nurture relationships with customers at every stage of their journey. From welcoming newbies with a personalized message to sparking interest in dormant customers by promoting an upcoming event, you can create the perfect email for virtually every occasion.

Here’s how Email Marketing works:

Design engaging emails
Segment your audience
Personalize your message
Build automated campaigns

SMS Campaigns

Reach Customers Directly with Targeted Text Messages

Add a personal touch to your customer interactions by delivering the best offers right to the palms of their hands! Whether you want to tell them about a new product you think they’ll love or send them a birthday discount, you can make your marketing efforts feel like texts from an old friend with Ostana’s SMS Marketing capabilities.

Here’s how SMS Marketing works:

Craft personalized messages
Promote new products, events, and rewards
Send timely reminders and offers
Target different segments of your audience

Push Notification Campaigns

Hook Customers with Real-Time Push Notifications

Ostana’s push notification feature lets you get word out to your customers in record time. Make sure they never miss your latest offerings with real-time texts, emails, and in-app notifications.

Here’s how Notification Marketing works:

Send eye-catching push notifications
Speak directly to the right audience
Provide automated reminders about expiring Offers & Rewards

Personalized Messaging

Talk to Customers in Your Own Voice

Break away from canned messaging and infuse life into every line of your marketing messages with Ostana. By allowing your style to shine through in all your messages, you can develop a strong brand voice that helps your business stand out from the crowd. Customers will remember your campaigns and gradually develop a more personal connection with your business as they get to know you through your home-made messages.

Here’s how Personalized Messaging works:

Communicate your marketing campaigns using your own words
Make your campaigns stand out with memorable language
Observe how customers respond to different messaging approaches

Endless Campaign Possibilities

Appeal to Every Customer with Creative Campaigns for Every Occasion

With Ostana, marketing campaigns are as simple or advanced as you choose to make them. Our wide range of tools enable you to craft any campaign you can imagine for any situation. Got an issue with customers going dormant? Put together a winback campaign to draw them back in! You can even tie certain campaigns to your Offers & Rewards to spark more interest and raise participation rates.

With Ostana’s Endless Campaign Possibilities, you can:

Craft marketing campaigns for every occasion
Keep things simple or customize as much as you want
Connect campaigns to Offers & Rewards to create a unified marketing strategy

Audience Segmentation

Market to Every Corner of Your Audience

Successful marketing is all about getting the right message to the right person. With Ostana’s audience segmentation capabilities, you can design individual campaigns uniquely crafted to engage each portion of your audience. Easily sort by customer list, member list, age, lifecycle segment, and more, making sure every person who visits with your business receives the personalized experience they deserve.

Here’s how Audience Segmentation works:

Segment your audience in any way you can imagine, including age, gender, tier level, and stage in the customer lifecycle
Get to know your customers/members as well as their preferences and behavior
Take customer segments, preferences, and behaviors into account to develop more successful marketing campaigns

Joint Marketing

Team Up with Other Small Businesses to Reach a Larger Audience

Small businesses have to stick together! Connect with other small businesses via Ostana’s growing ecosystem and partner up to create joint marketing campaigns. Organically reach new customers who may not have found your business on their own and win them over with irresistible Offers & Rewards.

Here’s how Joint Marketing works:

Enjoy complete control over who you choose to collaborate with and how
Construct collaborative marketing campaigns that encourage repeat sales and increased engagement with both businesses
Promote your business to like-minded customers at your partner businesses

Benefits

Low-Cost Marketing for Small Businesses

Become a marketing master with Ostana’s easy-to-use marketing tools

Elevate Engagement

Reach your customers in real-time with personalized notifications that spark immediate action.

Increase Sales

More visibility, more sales! Prompt customers to act fast and make purchases through personalized offers, limited time deals, and new product promos directed straight to their phones.

Drive In-Store Traffic

Become a beacon to local customers by broadcasting flash sales, popup events, and other relevant promotions right to their phones.

Deepen Customer Connections

Design special campaigns for every segment of your audience and bring personal touches to your messaging that will make customers excited to stick around and hop onto new promotions as they come out.

Build an Unforgettable Brand

Leverage Ostana's access to various communication channels to stay top-of-mind among your customers with emails, texts, and push notifications.

Transform One-Time Visitors into Lifelong Customers

Welcome new customers with informative emails and exclusive offers that help them navigate their way to making their next purchase or becoming a loyalty member.

Testimonials

Our Customers Say It Best

We’ve seen remarkable growth ever since we started using Ostana’s loyalty program! Our customers love the rewards they get from simply buying their favorite products, and more and more people have made our store their main destination for supplying their hobbies.

J&P Hobby Supplies

We use Ostana to help us give our customers the personalized service they need for their landscaping projects. We cater to all kinds of customers, from local residents to government agencies, and Ostana’s tools let us send unique offers and rewards to each one of them. Making our customers feel valued is important to us, so we’re thankful that Ostana provides us another way to strengthen those connections.

Classic Landscapes

We take customization seriously, so we needed a loyalty program that could keep up with the huge variety of requests we welcome from our customers. Ostana has the versatility to meet those requests head-on, letting us create rewards that are as unique as our clients. With Ostana, we’ve been able to build up the community around our business and enjoy a significant sales boom as a result.

Big Magic Design

At Menicure, we’re all about giving our clients a grooming experience specifically tailored to their preferences, and Ostana helps us do just that. With Ostana’s loyalty tools, we can offer rewards that encourage our clients to try out new services we think they’ll love, increasing our overall sales and making clients even more excited for their next visit.

Menicure

Ostana helped us take our status as a local favorite coffee spot to the next level! Through Ostana, we’ve been able to form connections with a bunch of other businesses in our neighborhood and cook up amazing offers that reward customers for visiting both our partners and us. Ever since joining, we’ve welcomed a flood of new customers looking to try our one-of-a-kind fresh-roasted experience for themselves.

Burukudu

Ostana has been a total game-changer for us. By creating a loyalty program our customers love, we’ve been able to deepen our connections with each of them while also inspiring them to spend a little more when they visit. It’s a win on both sides!

Johnny’s Soup & Jam

We are happy to have the opportunity to contribute to such a vibrant culinary community, and Ostana has really helped us stand out as a go-to destination for locals and visiting foodies. Their platform even lets us offer rewards at checkout, which is the perfect ending to an already delicious dining experience. Our customers are always hungry for more!

Morean’s Mediterranean Kitchen

We want our customers to feel at home in Nathan’s Kitchen, and Ostana helps us accomplish that. By offering special rewards in addition to our tasty homemade food, we’ve been able to make every visit more memorable. The connections we’ve formed with our customers and other local members of the farmers market have allowed us to establish ourselves as a hotspot for Middle Eastern cuisine.

Nathan’s Kitchen

Customer comfort and satisfaction are our first priority at Green Moon Monday, and Ostana allows us to put the same care into creating a fulfilling loyalty program that we do into crafting our jewelry. Ostana’s loyalty program is easy to use and personalize, making it simpler than ever to give our loyal patrons the rewards they deserve.

Green Moon Monday

We founded the Gratitude Shoppe with the hope of helping our customers create special little moments in their lives. Ostana’s loyalty program has allowed us to take that dream a step further by incorporating special moments directly into our shopping experience in the form of personalized rewards and offers curated to match our customers’ unique tastes. As a result, we’ve noticed a significant boost in both new and repeat visits to our store.

Gratitude Shoppe

Ostana has been instrumental in helping us solidify our spot as an emerging pizza leader in the Greater Toronto Area. We believe high quality service is just as important as high quality ingredients, and Ostana allows us to give our customers the best possible experience every time they visit. From special offers to exciting collaborations with other nearby businesses, the local pizza lovers can’t wait to see what we cook up next!

Reginos Pizza (Markham)

Ostana has empowered Embrace Health to enhance our traditional Chinese medicine practice by offering tailored rewards that address the specific health needs of women and children. With Ostana’s loyalty program, we can now offer points for frequent visits and wellness services, leading to more consistent visits, increased overall satisfaction, and strengthened client loyalty, ensuring our patients receive the personalized care they truly value.

Embrace Health

Ostana has revolutionized how Airways Brake & Muffler connects with our customers by providing a loyalty program that offers personalized rewards. With Ostana, we’ve been able to offer loyalty points for regular service visits and special offers on repairs, which has enhanced customer loyalty and strengthened our reputation as the trusted choice for full-service automotive care in our community.

Airways Brake & Muffler

Ostana has transformed how we connect with our fitness-focused members. By using Ostana’s tools to create a personalized loyalty program, we’ve been able to reward everyone, from seasoned athletes to beginners. Now, our members know that Evolution Chamber is the go-to destination for expert training, recovery, and the best loyalty rewards in the business.

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